Richmond Region Tourism Trade show Booth

For roughly one year, the sales team at Richmond Region Tourism would request for a new booth design every time they attend a trade show. This became a taxing process for all parties involved. As the trade show season approached in 2025, we ultimately decided to approach this process differently.

The solution was to invest more time and money on the front end to design a booth that could be shipped and constructed at each trade show thus resulting in visual consistency across all shows and an easier lift for each individual trade show’s plan.

We partnered with a local designer for the focal piece of the main mural while I focused primarily on the supporting elements and layout of the booth.